Free-to-play entertainment only. justplayit.xyz does not provide real-money play, payments, prizes or cashouts of any kind. 18+

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Privacy Policy

Effective date: 2026-11-02

justplayit.xyz (the "Site") is a free-to-play social gaming website. We respect your privacy and handle personal data in accordance with the EU General Data Protection Regulation (GDPR) and Estonian data protection law. This Privacy Policy explains what personal data we collect and how we collect it, how we hold and protect it, who we share it with (including whether it may be disclosed outside your country or the European Economic Area), and how you can make a privacy complaint.

1. Who We Are (Data Controller)

The Site is operated by HO Media & Holding, which is the controller of your personal data.
Address: Tartu maakond, Tartu linn, Tartu linn, Väike-Turu tn 5-80, 51004, Estonia
Email: kadri.sarinn@homediaampholding.online

2. What Personal Data We Collect and How We Collect It

Information you give us directly. When you use the forms on the Site we collect:

  • Newsletter / sign-up form: your name and email address.
  • Contact form: your name, email address, telephone number (if you provide it) and the content of your message.

Information collected automatically. When you visit the Site, we and our service providers collect technical data through cookies and similar technologies, such as your IP address, browser type and version, device type, operating system, language, pages visited, time and date of visit, and referring website. See our Cookie Policy for details and for how to manage cookies.

Information from third-party game providers. The games on the Site are provided by third-party game providers and are loaded inside our pages. When a game loads, the provider's servers receive technical data such as your IP address and browser details, and may set their own cookies. We do not control this processing; please read the privacy notice of the relevant provider.

What we do not collect. justplayit.xyz is free to play. There are no payments, deposits, withdrawals, prizes or cashouts on the Site, so we do not collect any payment card or bank details. We do not knowingly collect personal data from anyone under 18.

3. Why We Use Your Data and Our Legal Basis

  • To respond to your enquiries (contact form) – legitimate interests and, where relevant, taking steps at your request.
  • To send you our newsletter and game updates (sign-up form) – your consent, which you can withdraw at any time using the contact details below.
  • To operate, secure and improve the Site, including analytics and fraud/abuse prevention – legitimate interests.
  • Non-essential cookies (analytics and advertising) – your consent, given through the cookie banner.
  • To comply with legal obligations – where the law requires us to keep or disclose information.

We do not sell your personal data.

4. How We Hold and Protect Your Data

Information submitted through our forms is sent to HO Media & Holding and stored electronically on secured servers and in email systems that are access-controlled and used only by authorised personnel who need the data to do their work. We use technical and organisational measures to protect personal data against unauthorised access, loss, alteration or misuse, including encrypted connections (HTTPS), access controls and regular reviews of who has access.

Retention. We keep personal data only for as long as needed for the purpose it was collected: contact-form messages for up to 24 months after our last communication with you; newsletter details until you unsubscribe or withdraw consent; and technical and analytics data for up to 14 months. After that period the data is deleted or anonymised, unless the law requires us to keep it longer. No system is completely secure, and we cannot guarantee absolute security, but we will notify you and the competent authority of a personal data breach where the law requires.

5. Who We Share Your Data With, and Disclosure Outside Your Country

We share personal data only with:

  • Service providers that process data on our behalf under written agreements, such as website hosting, email and form-delivery, and analytics providers;
  • Third-party game providers whose games are embedded in the Site (see section 2);
  • Authorities, courts or professional advisers, where required by law or to protect our legal rights.

Overseas disclosure. HO Media & Holding is established in Estonia, and we aim to process personal data within the European Economic Area (EEA). However, some of our service providers and the third-party game providers, as well as visitors accessing the Site from other countries, may involve data being transferred to, stored in or accessed from countries outside the EEA, including the United Kingdom, Malta, Gibraltar, the United States and other countries where those providers operate. Where this happens, we make sure the transfer is protected by an adequacy decision of the European Commission, by Standard Contractual Clauses approved by the European Commission, or by another safeguard permitted under Chapter V of the GDPR. You can request more information about the safeguards we use by contacting us at kadri.sarinn@homediaampholding.online.

6. Your Rights

Under the GDPR you have the right to: access the personal data we hold about you; have inaccurate data corrected; have your data erased; restrict or object to our processing; receive your data in a portable format; and withdraw your consent at any time (without affecting processing carried out before withdrawal). To exercise any of these rights, email us at kadri.sarinn@homediaampholding.online. We may need to verify your identity first, and we will respond within one month.

7. Privacy Complaints

If you have a concern or complaint about how we have handled your personal data, please contact us first:

HO Media & Holding, Tartu maakond, Tartu linn, Tartu linn, Väike-Turu tn 5-80, 51004, Estonia
Email: kadri.sarinn@homediaampholding.online (subject line: "Privacy Complaint")

Please include your name, how we can contact you, and a description of your complaint. We will confirm receipt within 5 working days, investigate the matter, and send you a written response explaining our decision and any action taken within 30 days. If the matter is complex we may need more time, in which case we will tell you why and when to expect a response.

If you are not satisfied with our response, or you prefer not to contact us first, you have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State where you live or work. The supervisory authority for HO Media & Holding in Estonia is the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon), Tatari 39, 10134 Tallinn, Estonia, email info@aki.ee, website www.aki.ee.

8. Cookies

justplayit.xyz uses cookies to make the Site work, to analyse visitor traffic and to improve the Site. You can accept or decline cookies using the cookie banner and change your browser settings at any time. More information is in our Cookie Policy.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version is always published on this page with its effective date at the top. If we make significant changes we will take reasonable steps to let you know.

10. Contact Us

For any question about this Privacy Policy or your personal data, contact HO Media & Holding, Tartu maakond, Tartu linn, Tartu linn, Väike-Turu tn 5-80, 51004, Estonia, email kadri.sarinn@homediaampholding.online.